Ethos, Pathos, and Logos of a Public Space

Today I took my first trip to Starbucks for this assignment. After reading the responses to my post last week I found that many people thought that it was weird that I was a Starbucks "foreigner". It's not that I have never been there, it's the fact that I have never caught on to the big attraction of Starbucks. I believe that the people who really know me understand where I am coming from. I love the outdoors, golf, country music, classic rock, and being active. My personality and my hobbies keep me from enjoying the peaceful feeling that people get in Starbucks. I learned today that I never liked Starbucks because I really felt out of my element because I thought that I should have been playing golf or going fishing on a beautiful day like today, not sitting in a coffee shop like the people I observed. I also realized that there were not a lot of people like me in there. Most of the people were older, I'd say that the average age was around 50. I observed many interesting thing though. I feel like I really got a good idea of what Starbucks was like and why it attracts people. Obviously people like coffee but there's more there than coffee. Starbucks sells other things like food and coffee blend. I definitely found the ethical appeal of Starbucks. They were selling coffee mugs so people could be environmentally friendly, this shows a strong ethical appeal. As for logical appeal, they sell coffee blend. They are saying that it would be logical to make your own Starbucks coffee for convenience. I find this logical because it would save you money and during these tough times, who wouldn't benefit from saving a little cash? I definitely saw my things today that are worthy to talk about. I saw an old lady (65+) sitting by herself texting and talking on her new iPhone. Think about it, it really isn't everyday that you see something like that. For an emotional appeal, I found that the aroma appealed to people's emotions for liking coffee. I enjoyed the smell although I do not like coffee. All-in-all, I think I found a lot of good ideas. I really did find why people go to Starbucks, for the atmosphere. Although I was not crazy about the atmosphere I believe that I found some answers in why people are attracted to Starbucks. I am most likely going to go back for one more observation period to really get an idea of Starbucks at a different time of the day.